Different Types of Questions in Surveys

You'll encounter a variety of question types when you participate in paid online surveys. The companies creating these surveys determine the questions based on their objectives. They may want to assess their customer satisfaction, determine their net promoter score, or conduct market research, among other goals. If you're a new survey taker, here's a helpful overview of the different kinds of questions you can expect to encounter. 


·       Closed-ended Questions 

These questions present a set list of possible answers for you to select from. They can typically be answered with a straightforward “yes” or “no,” a specific piece of information, or a rating on a defined numerical scale.

 

·       Multiple-choice Questions

These questions come with at least three set answer choices. You may be required to choose one or several options. Additionally, some may include an editable "other" option that lets you provide your own answer.

 

·       Checkbox Questions

Checkbox questions are a form of multiple-choice questions that allow you to select more than one response. You have the freedom to pick as many options as you'd like for these questions.

 

·       Likert Scale Questions

You may have encountered questions featuring responses such as "strongly agree" to "strongly disagree," or "neither agree nor disagree." This format is known as a Likert scale, which effectively gauges a respondent’s opinions, attitudes, and thoughts. The scale encompasses a spectrum of opinions from the most positive or agreeable to the most negative or disagreeable.

 

·       Open-ended Questions 

These questions do not provide preset answers, allowing you to share your thoughts in your own words. Open-ended questions enable more detailed responses that will require more time and effort to answer and can be more difficult to analyze.

 

·       Demographic Questions 

Demographic questions are used to gather data that will further allow companies to get a clearer profile of the respondents. They help companies understand their audience by analyzing who they are and what they do, ensuring they target the appropriate demographic for their products or services.

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